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FREITAG FACTS & FIGURES
Headquarters: FREITAG lab. ag / NŒRD, Zurich-Oerlikon, Switzerland
Year founded: 1993
Proprietors: Markus and Daniel Freitag
Number of staff: over 150
Production: Around 400,000 products per year
Number of stores: Ten F-Stores owned by the company in Berlin, Cologne, Davos, Hamburg, New York, Tokyo, Vienna, Lausanne, and two in Zurich, over 450 retail partners worldwide and one online store based in Zurich
Materials used (per year): 440 tons of truck tarpaulins (equivalent to a 68-mile-long line queue of transport trucks) 35,000 bicycle inner tubes and 288,000 car seatbelts
Products: FREITAG FUNDAMENTALS: around 40 models, FREITAG REFERENCE: around 10 models
Distinctions Awarded
| 2013 | “SwissAward” 2012 in the Business category |
| 2012 | GfM marketing prize – Annual prize from the Foundation for Marketing in Corporate Management |
| 2012 | Gold EDI for the F60 JOAN Movie in the Corporate Film category |
| 2012 | From 4th of april to 29th of july 2012, the Museum of Design in Zurich dedicates FREITAG the exhibition «FREITAG – Out of the Bag» |
| 2011 | Des MERIT for continuous services in the field of design of Daniel and Markus Freitag |
| 2011 | 6th Zurich entrepreneur award for innovative, sustainable and commercially successful work of Daniel and Markus Freitag |
| 2011 | Silver EDI for F48 Hazzard Backpack Movie in the category corporate movie |
| 2010 | Silver for FREITAG REFERENCE from the magazine Hochparterre in the category Design |
| 2009 | Distinction, Design Preis Schweiz for the rack model «V30 FREITAG SKID» |
| 2009 | Design Prize of the Federal Republic of Germany: Gold for the F-Shop in Zurich in the Product Design category |
| 2008 | Gold for the F-Shop in Zurich at the 8th International contractworld.award - 1. Award for Marketing and Architecture for the F-Shop in Zurich - Best of Swiss Web: Gold seal in the Business Efficiency category, Silver seal in the Creation category, Bronze seal in the Technology Quality category |
| 2007 | D&AD Global Awards, Golden Pencil for Environmental Design / Retail & Services |
| 2006 | Gold for the F-Shop Hamburg at the 7th architecture award contractworld.award 2006 |
| 2006 | Bronze for the photo series «FREITAG RENEGADE» by the Art Directors Club Switzerland in the category Photography / Illustration |
| 2005 | Dragnet was presented at the Who’s Next Fashion trade show in Paris as one of the milestones of «urban fashion» |
| 2003 | Master of Swiss Web for the F-CUT as best Swiss Website |
| 2003 | Gold for the F-CUT by the Art Directors Club Europe in the category of New & Mixed Media / Interactive Media |
| 2003 | Gold for the F-CUT by the Art Directors Club Switzerland in the category of Electronic Publishing |
| 2003 | Top Cat model is accepted into the design collection of the Museum of Modern Art in New York (MoMA) |
| 1999 | Distinction awarded in the Trade Competition for Applied Arts, Switzerland |
| 1997 | 1993 prototype is accepted in the collection of the Zurich Museum of Design |
| 1997 | Distinction, Design Prize Switzerland |
Publications
| 2012 | The second FREITAG book published by Lars Müller Verlag bears the title “FREITAG – Out of the Bag”. The editor is the Museum of Design in Zurich |
| 2010 | During the launch of their new FREITAG REFERENCE the company issues a compilation of their experimental newspaper «THE DAILY REFERENCE» |
| 2001 | FREITAG book published by Lars Müller Verlag |
© 2011 FREITAG lab. ag
