Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Zurich citizens worthy of the name travel by bicycle - 'velo,' they call it. When it rains, they get wet. The FREITAG brothers wanted a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the cheerfully coloured lorries rumbling along the cross-Zurich highway just in front of their flat, they cut a messenger bag out of an old truck tarpaulin. As the carry belt, they used second-hand car seat-belt webbing, while an old bicycle inner tube provided the edging.
First FREITAG bag
As luck would have it, their personal need turned into a business which now employs more than 130 people. Since their original messenger bag, the FREITAG brothers have developed and marketed several bags for women and men. FREITAG produces two bag lines: The classic FUNDAMENTALS with around 40 models, that are constantly being developed further and complemented and since September 2010 the new FREITAG REFERENCE Line with around 10 models. FREITAG products now sell round the globe, in over 450 stores, at our online store and in our FREITAG stores in Berlin, Davos, Hamburg, Cologne, Vienna, New York, Tokyo, Zurich, and Lausanne. They continue to be made in Switzerland.
You can't teach an old dog new tricks.