mudac (Musée de design et d'arts appliqués contemporains) in Lausanne has awarded the FREITAG Bros. with a «Carte Blanche» exhibition. This means «open field»! And with the conceptual art twins Frank and Patrik Riklin aka Atelier für Sonderaufgaben (known for their zero-star-hotel), the Bros. found just the right partners.
The band of Brothers share some similarities. Especially in their view of the world: Think and act in cycles. This is the basis of an exhibition, a manifest and a process involving you. In an absurd feat of product redevelopment, the four collect usedused FREITAG bags with the ideals of their owners and take them to their next life through rererecycling.
Old bags were disassembled and they were fused back together into truck tarps. Then we strapped them to a truck and took a road trip around Switzerland. And now the tarps are in the process of being turned into new bags and objects to showcase at the Lausanne exhibition.
Finally, pedaling on this ironically twisted value chain, we develop and propose a cyclical manifest for consumers of the 21st century.
From FREITAG ad absurdum to ad infinitum
This exhibition catalog attempts to capture the essence of the exhibition and present it in a new context, so that the pieces continue to evolve further in private spheres. The publication can be taken apart and transformed into a pop-up exhibition – it includes everything you need, from the exhibition poster to images and templates for the local press. The brothers demonstrated how this works on February 28 at Mme Zeller’s cellar in Lausanne. The Riklin and Freitag brothers look forward to transforming kitchens, hallways and living rooms into exhibition spaces.
The FREITAG AD ABSURDUM publication is now available in German and French at the mudac shop, in FREITAG stores in Lausanne, Zurich, Berlin, Hamburg, and Cologne, and at selected retailers.
The films of the exposition (Camera/Edit: Jelena Gernet):
These experiences and encounters gave birth to objects that are both surprising and original, made, in turn, from the re-re-recycled lorry tarp: these include a free-rider seat, a shopping bag prosthesis and even a compost catapult. In September, the four brothers went to test these objects on the people of Lausanne. Could unfamiliar objects shake up familiar habits? Could unexpected encounters create new consumer behaviours? This ironic take on recycling, extended to infinity, frees up the very serious position on consumption and our contemporary use of resources taken by the Freitag and Riklin brothers.
Every stage in this adventure will be retraced in the exhibition, which will enable visitors to join in and play an active part by borrowing objects which were themselves created as part of this extreme recycling project, with its stated aim of altering consumer behaviour.
More info and program details here.
October 28, 2015 until February 28, 2016
Tuesday till Sunday 11.00 Uhr - 18.00 Uhr
mudac – Musée de design et d’arts appliqués contemporains
PL. Cathédrale 6