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It's made FREITAG

In 1993, while on the lookout for a suitable bag in which they could transport their drawings on their bicycles, two graphic design students, Markus and Daniel Freitag, took their cue from urban bike couriers. Functional, water-repellent and strong – those were the criteria necessary for their ideal bag. The colorful transport trucks passing by their apartment every day along Zurich’s transit route provided the inspiration for the perfect material – their bags would need to be just as resilient against wind and rain.

Starting with this idea, they developed a messenger bag using old truck tarpaulins, used bicycle tires and seatbelts in the living room of their shared apartment. The old tarps were washed in the bathtub, then cut between the sofa and the television and sewn into the first FREITAG messenger bags on Mom’s sewing machine. Even today, every bag is handmade and unique. Unbeknownst to them, the brothers’ creation released a wave of innovation in the world of bags, and the Individual Recycled Freewaybags from Zurich have been conquering the world ever since.

The truth doesn’t have to hurt

Today, of course, the Fundamentals line comprises more than just messenger bags. The assortment has now expanded to over 40 models that can comfortably carry smartphones, laptops, sweaty t-shirts, secret love letters, and much more.

What's in your bag?

Bianca & F45 LOIS

Bianca & F45 LOIS

Claudia & F37 RENEGADE

Claudia & F37 RENEGADE

Franco & F17 JOE

Franco & F17 JOE

Martina & F14 DEXTER

Martina & F14 DEXTER

Noriko & F11 LASSIE

Noriko & F11 LASSIE

Patrick & F52 MIAMI VICE

Patrick & F52 MIAMI VICE

Raffael & F17 JOE

Raffael & F17 JOE

Tino & F33

Tino & F33