It’s no longer Victoria’s secret that the wrapping is often more important than the content. Christo and FREITAG have made a living off of this insight. Now the latter has packed up the iPad 2.
The lovely thing about a touch screen is that it likes being fondled. That’s why the new iPad sleeve from used truck tarpaulins grants access to the screen with just one flick of the wrist. And flicks on the iPad, too. It’s not magic, but magnetic. Also magical is the way it transforms into four different positions:
Never have these old truck tarps been so flexible. And with recesses at all the right places, granting access to buttons, and plugs and giving the iPad’s cameras full view. Who says packaging is purely superficial?