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Zurich, October 2012
Media Release for Orderly Publication

THE NEW, F-ANTASTIC FOUR FREITAG MARSHALS:
F05 BLAIR, F06 SERENA, F07 CHUCK & F08 DAN

FREITAG instills law and order: Coins from Pre-Euro times, coupons from shops that probably closed in the nineties, embarrassing polaroids you just can't burn, divorce papers, replacement buttons or tools for self-assembly furniture you might need in the distant future – all this is the main cause for messy drawers.

The new FREITAG orderlies are the perfect answer to this dirty problem: BLAIR, SERENA, CHUCK and DAN are the F-antastic four, differently sized pouches with the colorful zippers for a cleaned-up life.

A life in order: Already before the latest members of the FREITAG family became orderly storage pouches, they were trucks, patiently waiting in line in front of the Gotthard tunnel. Now their different sizes are helping you make room for friends in your bath, office, or the cellar or to clean up your secret drawers – by actually putting things in order, or at least by hiding the chaos behind colored zippers. Tested and trusted: These pouches work. For life. Clean up your mess and clean up your act.

For the first time there is no collector's craze in buying a whole load of FREITAG products at once. On the contrary: Buying a stack of pouches indicates whatever messy collection you might have is about to be put in order thanks to BLAIR, SERENA, CHUCK & DAN.

F05 BLAIR
The smallest individual recycled pouch with colored zipper for small change, good coupons, tight hairpins, strangers' business cards and anything else jingling in jacket and pant pockets.

F06 SERENA
The longish, smallish, individual recycled pouch with colored zipper for markers, lipstick and powder, nails and nail polish, scalpels, bowie-knives and anything else that's longer than wide.

F07 CHUCK
The pretty big, individual recycled A5-pouch with colored zipper for post cards, playing cards, deodorants, fake passports and anything else lying around in bottom drawers.

F08 DAN
The big, individual recycled A4-pouch with colored zipper for conditioners, bicycle tubes, divorce papers and anything else lying around.

Launch:
October 4, 2012
 
Price:
F05 BLAIR
CHF 30.– / EUR 25.– / GBP 20.– / USD 34.– (excl. US Sales Tax)
 
F 06 SERENA
CHF 35.– / EUR 30.– / GBP 22.– / USD 38.– (excl. US Sales Tax)
 
F07 CHUCK
CHF 40.– / EUR 35.– / GBP 26.– / USD 44.– (excl. US Sales Tax)
 
F08 DAN
CHF 50.– / EUR 45.– / GBP 32.– / USD 55.– (excl. US Sales Tax)

Please mention the Photo Credit: Bruno Alder

Pouches Photo Download

F05 BLAIR

F05 BLAIR

F06 SERENA

F06 SERENA

F07 CHUCK

F07 CHUCK

F08 DAN

F08 DAN

F05 Blair How-To Movie

Animation by Claudia Röthlin & Yves Gutjahr
Sound composed by NŒRD

F06 Serena How-To Movie

Animation by Claudia Röthlin & Yves Gutjahr
Sound composed by NŒRD

F07 Chuck How-To Movie

Animation by Claudia Röthlin & Yves Gutjahr
Sound composed by NŒRD

F08 Dan How-To Movie

Animation by Claudia Röthlin & Yves Gutjahr
Sound composed by NŒRD