The FREITAG REFERENCE line is where neo meets retro. Inspired by the horse-riding messengers of the 1800s and tweaked to meet the demands of today’s detail-conscious urban hedonists seeking top-quality functionality.
The vintage truck tarps we transform into our collection spent around ten years on the transit routes of Europe during their first life. That’s where they gained something today you could call ‘street credibility’. And that’s why in their next life as exquisite specimens of tarp-crafted handiwork, REFERENCE bags shouldn’t be treated with kid gloves and locked up in golden haute-couture cages.
FREITAG REFERENCE bags belong on the street, downtown in the asphalt jungle. It’s their second home. It’s where they make their siblings who spent their first lives in the sticks look old, and it’s where they never leave their owners hanging.