The FREITAG REFERENCE line is where neo meets retro. Inspired by the horse-riding messengers of the 1800s and tweaked to meet the demands of today’s detail-conscious urban hedonists seeking top-quality functionality.
As contemporary and fashionable as our REFERENCE bags may be, the selected vintage truck tarps they are cut from are all pretty much one decade old when they arrive at our F-actory. They were born when the iPod still had a click wheel and were strapped to their transport trucks when Britney and Justin were still together. And now, 10 years and thousands of miles later, they define the color palette for the unicolored FREITAG REFERENCE collection.
What might seem rather behind-the-times and not-yet-retro-cool at first glance is precisely what makes a REFERENCE bag referential: The story before the bag, the timeless Fashion-out-of-Fashion color and patina from 10 years ago and thousands of miles on the roads of Europe.