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FREITAG REFERENCE

The FREITAG REFERENCE line is where neo meets retro. Inspired by the horse-riding messengers of the 1800s and tweaked to meet the demands of today’s detail-conscious urban hedonists seeking top-quality functionality.

The vintage truck tarps we transform into our collection spent around ten years on the transit routes of Europe during their first life. That’s where they gained something today you could call ‘street credibility’. And that’s why in their next life as exquisite specimens of tarp-crafted handiwork, REFERENCE bags shouldn’t be treated with kid gloves and locked up in golden haute-couture cages.

FREITAG REFERENCE bags belong on the street, downtown in the asphalt jungle. It’s their second home. It’s where they make their siblings who spent their first lives in the sticks look old, and it’s where they never leave their owners hanging.

Trucks

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TARP CRAFTMANSHIP

FREITAG REFERENCE shows achievements in what can be done to vintage truck tarps.

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FREITAG AM DONNERSTAG

A lecture series organised by FREITAG in collaboration with the magazine REPORTAGEN.

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THE DAILY REFERENCE

In September 2010, REFERENCE was also a newspaper. The FREITAG REFERENCE Editrorial Space was open at Grüngasse in Zurich.

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R099: WHERE IT ALL BEGAN

DAS MAGAZIN X FREITAG - In search for the real writer's bag. A FREITAG bag like you've never seen.

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