DAS MAGAZIN X FREITAG

The bag we always wanted

Vol. - N°25

Daniel Freitag - «This bag holds a large part of my life. There was room for almost everything except the woollen socks: Caran d' Ache 0.5 mm HB propelling pencil, post-its in four colours, a notebook I designed myself, a MacBook Pro 13", a little book by Gerald Hüther about the human brain, plus 17 years of dedication, thousands of tonnes of truck tarpaulin, teamwork with around one hundred employees and inspiring encounters with bag carriers from Tromsø to Tokyo.»

 

Vol. - N°22

Daniel Binswanger, «DAS MAGAZIN» Editor - «Even if there’s something else you have to do, it can’t hurt to have a little reading material to hand.»

 

Vol. - N°19

 

Every flower has a name – and not without reason. The Amaryllis was named after a beautiful shepherdess in one of Virgil's pastoral poems, written 2000 years ago at a time when things were looking better for Greece. Amaryllis loved chestnuts. This bag has a name too. It’s called R099 WYSS and this is also for a good reason. Forty years ago, Laure Wyss was co-founder of the «Tages-Anzeiger-Magazin». Wyss loved radicalism.

Vol. - N°17

 

Ernesta Coray-Lavarini, «Magazin» sub-editor and Luca - «Even Luca likes the bag because there are always a lot of her favourite treats in it. That's along with all the other usual stuff and I always keep a book in there – at the moment ‹Animals in Translation›. All animal owners should read it, including farmers, then there would only be happy animals in the world. I'm clearly going to have to use the bag as my hand luggage on my next adventure. Everything that's important to me, like my Swarovski binoculars, has its place in there – in case my suitcase gets lost again.» 

Vol. - N°12

 

Maira Weidmann, «Magazin» staff member - «In my bag I have Issue No. 2 of the 'I love you Magazine' from Berlin, a tin of Smith's Rosebud Salve, 'Pariser Geschichten' (Parisian Stories) by Georg Stefan Troller (why doesn't one receive such intelligent gifts more often?), the DVD box set of Kommissarin Lund (Superintendent Lund), a shampoo called 'blow' from my trusted hairdresser and soup vegetables – for the electrolytes, as Karl likes to say.»

Vol. - N° 9

Max Küng, reporter - «What I have in my bag today: a toothbrush (from Curaprox), toothpaste (Sensodyne Pro Schmelz), a periodical (“Das Magazin”, 8th edition), a notebook, almost filled up, a very thin pocket calendar (from Biella, Istanbul model), a waterproof marker (red, from Pilot), loose change (8.50 francs total), a computer (Apple MacBook Air) with power supply, an old crumpled receipt from Manor Wiesental in Chur (Apple juice: 1.95 francs), a pamphlet for gas grills, a Lego block, and above all, I have enough room in my bag for all the things that may come, maybe today or tomorrow.»

Vol. - N°5

 

“The shampoo and bath oil are only in my bag today because I’ve just been to the health food shop. However, I always have my standard equipment in there: my purse (filled with 32.35 Franks at the moment), my keyring (with twelve keys), Ricola chewing gum (with wild mint, my touch of Morocco), lip balm (Savex), an apple (Braeburn) and Dolocyl Forte 400 (because someone from the editorial team is usually in pain).”

Vol. - N° 1

Luca, Guido Mingels' dog - «My normal bark is 'bow wow'. But when I see the bag, I go 'wow wow wow!'»

Vol. - N° 51

Left: Rico Czerwinski & Mathias Ninck, editors - «We have nothing in our bag. Of course that doesn't sound like much, which is somehow true. But when you carry nothing around with you, it means acting as if it were something. It is just the opposite, the negation of something. Or maybe not? The existing being negates the negating nothing. That is to say. From this perspective, even the nothing is gone again. Is that not the very beauty of this bag without nothing?»

Right: Trudy Müller-Bosshard, crossword puzzle author - «Always there with all the women's handbag stuff: my pool cue chalk, scrap paper for ideas, a photo of North Berwick, extra space for book purchases.»

Vol. - N° 50
One of the perks of being a journalist is that you don’t really need any large tools in the field. A notepad, a pen, Gay Talese’s “The Kingdom and the Power”, money – and that’s about it. Apart from one thing: a bag that everything fits inside. It’s the bag that causes us problems. Again and again. On all the assignments over all the years it was either too big or too small, to trendy or too ugly. The ideal bag – it just didn’t exist.

The day came when we’d had enough of our bag problems. We called the Freitag brothers and asked them to develop a bag for DAS MAGAZIN. A bag that’s exactly how we’d like to be: smart and practical. Not too big and not too small, just right. And the best part? Now you can buy it.

The wonderful Walter Pfeiffer photographed the team with their accessories.

Left: ANNINA METTLER, Art Direction - «In one bag: oranges, anchovies, caraway seeds, corn starch, schuttelbrot bread and kirsch liquor. In the other is Stanley’s food.»

Center: R099 WYSS - A bag that’s not too big and not too small, but just perfect.

Right: FINN CANONICA, Chief Editor - «I have very little of use in my bag, I prefer to take things with me that mean a lot to me at that point in time. At the moment, for example: snail shells collected by my daughters, a full-up, five-year-old notebook, a neck scarf left lying around by a friend, “Un roman russe” by Emmanuel Carrère, a bundle of Indian rupees and a torch.»

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