FREITAG Facts & Figures
Headquarters: FREITAG lab. ag / NŒRD, Zurich-Oerlikon, Switzerland
Year founded: 1993
Proprietors: Markus and Daniel Freitag
Number of staff: around 160
Production: around 400,000 products per year

Number of stores: ten company-owned F-Stores, with four in Switzerland (Davos 1999, Flagship Store Zurich 2006, REFERENCE Store Zurich 2010, Lausanne 2013), three in Germany (Hamburg 2002, Cologne 2008, Berlin 2009), one in Vienna (2011) and two in Tokyo (2011 and 2013), an Online Store based in Zurich-Oerlikon and 470 retail partners worldwide

Materials used (per year): 440 tons of truck tarpaulins (equivalent to a 68-mile-long line queue of transport trucks) 35,000 bicycle inner tubes and 288,000 car seatbelts

Products: FREITAG FUNDAMENTALS: around 40 models, FREITAG REFERENCE: around 15 models

Distinctions Awarded

2014 European Design Awards, gold for the REFERENCE product catalogs «AGED 10 YEARS»
2013 “SwissAward” 2012 in the Business category
2012 GfM marketing prize – Annual prize from the Foundation for Marketing in Corporate Management
2012 Gold EDI for the F60 JOAN Movie in the Corporate Film category
2012 From 4th of april to 29th of july 2012, the Museum of Design in Zurich dedicates FREITAG the exhibition «FREITAG – Out of the Bag»
2011 Des MERIT for continuous services in the field of design of Daniel and Markus Freitag
2011 6th Zurich entrepreneur award for innovative, sustainable and commercially successful work of Daniel and Markus Freitag
2011 Silver EDI for F48 Hazzard Backpack Movie in the category corporate movie
2010 Silver for FREITAG REFERENCE from the magazine Hochparterre in the category Design
2009 Distinction, Design Preis Schweiz for the rack model «V30 FREITAG SKID»
2009 Design Prize of the Federal Republic of Germany: Gold for the F-Store in Zurich in the
Product Design category
2008 Gold for the F-Store in Zurich at the 8th International Contractworld Award
1. Award for Marketing and Architecture for the F-Store in Zurich
Best of Swiss Web: Gold seal in the Business Efficiency category, Silver seal in the Creation category, Bronze seal in the Technology Quality category
2007 D&AD Global Awards, Golden Pencil for Environmental Design / Retail & Services
2006 Gold for the F-Shop Hamburg at the 7th architecture award contractworld.award 2006
2006 Bronze for the photo series «FREITAG RENEGADE» by the Art Directors Club Switzerland in the category Photography / Illustration
2005 Dragnet was presented at the Who’s Next Fashion trade show in Paris as one of the milestones of «urban fashion»
2003 Master of Swiss Web for the F-CUT as best Swiss Website
2003 Gold for the F-CUT by the Art Directors Club Europe in the category of New & Mixed
Media / Interactive Media
2003 Gold for the F-CUT by the Art Directors Club Switzerland in the category of Electronic Publishing
2003 Top Cat model is accepted into the design collection of the Museum of Modern Art in New York (MoMA)
1999 Distinction awarded in the Trade Competition for Applied Arts, Switzerland
1997 1993 prototype is accepted in the collection of the Zurich Museum of Design
1997 Distinction, Design Prize Switzerland


2012 The second FREITAG book published by Lars Müller Verlag bears the title “FREITAG – Out of
the Bag”. The editor is the Museum of Design in Zurich
2010 During the launch of their new FREITAG REFERENCE the company issues a compilation of their experimental newspaper «THE DAILY REFERENCE»
2001 FREITAG book published by Lars Müller Verlag

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Can I sell FREITAG products in my shop?
Please contact FREITAG by providing already some basic information about your shop (location, type of shop, brands, pictures, etc.) by using the contact form. We will then get in touch with you.
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Do you sponsor events?
FREITAG only does product sponsoring, no exceptions. We are very selective in choosing the events.
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Can I visit FREITAG?
Would you like to finally see the inside of a bag factory where truck tarps are butchered and processed rather than calves – not by children but by real men and women? If so, you have two options.
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Why is every bag unique?
Our bags are not “artificially” unique; they are that way right from the beginning on. They are truly unique items, because they are made from used truck tarps. Every tarp has its own story, its own look and its own state of use. Furthermore each bag is still cut by hand in Zurich, Switzerland, and gets its individual look depending on the color, the writing and design of the tarp. That’s why every single product will be one of a kind.
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Why are you using recycled materials?
The basic idea was to make something useful from waste. Then, we started looking into truck tarpaulins because we didn’t know of any other material that was as tough. It was a mixture of intent and coincidence. The recycling idea is very important to us. But, we also want to offer functional, robust and stylish products — a bag that is fun to use in everyday life. The recycling gives it its unique character.
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How tough are FREITAG bags?
Trucks are tough. Seeing as your FREITAG bag used to be one, «tough» is also the secret middle name of all FREITAG products. The materials and workmanship can hold up to years of serious daily use in the urban jungle. And if you’re nice to your FREITAG bag, it’ll be your perfect F-riend for life (or almost that long). Functional, reliable, undemanding, never boring and absolutely unique in the world. That’s FREITAG.

P.S. If you ever take a bag made by our calf- and crocodile-recycling competition for a walk in the rain, you will see exactly what we mean.
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Is it possible that my new FREITAG bag is dirty?
No. If your FREITAG bag looks «dirty», it’s due to the natural ageing of the tarps, which are exposed for years to acid rain, ozone-hole sunlight, acrid exhaust fumes waiting in traffic jams at the Gotthard Pass, and greasy vapors at Europe’s truck stops. But your FREITAG bag is clean. All truck tarpaulins are washed at the F-actory. FREITAG has developed a special procedure to gently remove stains deep in the tarps’ pores while bringing out their natural beauty and original, bright colors once more.
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Which is the best bag for school (ring binder)?
If you look for a school bag, we recommend our Dragnet (F12). The Dragnet fits 1-2 ring binders.
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Is it normal for ma FREITAG bag to smell funny?
Yes, FREITAG bags can be identified by their very own smell from the big, wide world. Most bags lose their special scent quickly after a bit of use. To speed up the process, take your bag out on regular bike rides and walks in the fresh air.
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Is it normal for my FREITAG bag to have scratches?
Only bores have no scars. In its previous life on a truck, every FREITAG bag has been around the block more than a few times and has had some pretty interesting experiences. Its spots and scuffs are witnesses of its eventful past and make it what it is. We call it patina. And this story continues as your bag now protects your precious loads from wind, rain, sun, other commuters and all types of urban obstacles. The tarps will keep ageing every day and proudly bear more marks and scratches. This transforms your FREITAG bag from a unique bag into YOUR unique bag.
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What happens if my FREITAG bag stains?
Just like your new, white sofa won’t stay pristinely white for very long, your FREITAG bag will change color, too. The lighter the tarp that your FREITAG bag was cut from, the more traces of its environment it will display, e.g. from the clothes it comes into contact with, as many materials bleed colors. That is not your fault nor that of your bag, but rather a completely natural and scientifically based process. All you have to do is show a bit of love and care and clean it regularly.
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How do I clean my bag?
There’s no exorbitantly expensive or highly-toxic special cleaner necessary for cleaning your FREITAG bag. H2O from the tap and some run-of-the-mill detergent that you trust dabbed on a soft cloth is all you need and will do the job perfectly. This will keep your bag happy, shiny and well protected. There are longstanding F-ans who swear that they clean their favorite bags regularly with a soft cloth and a bit of coffee creamer. (However, we can’t make it an official FREITAG Rejuvenation Committee recommendation for technical reasons, and because our mothers always told us not to play with our food.)
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Can I put my FREITAG bag in the washing machine?
You can throw your FUNDAMENTALS product in a pillowcase and wash it at a maximum of 105 degrees Fahrenheit. (But please remember, dryers and irons are not suitable friends for your FREITAG bag). REFERENCE bags, however, don’t like washing machines due to their metal parts and inner lining.
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Do the Mac® Sleeves only fit Mac’s?
No. They are custom made for Mac’s, but other laptops can be used as well.
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Does FREITAG have different seasonal collections?
For the FREITAG FUNDAMENTALS and FREITAG REFERENCE products we do not have seasonal collections. But the colors vary according to the tarps we are able to buy. Our products are long life design classics.
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Where does FREITAG get all its old truck tarps from?
As there is no market for old tarps, this is not so easy. We have specialized employees who look for tarps and organize their pick-up. We buy them from forwarding agencies and tarp manufacturers.We solely process used tarps (on an average, they are on a truck for about five years).
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Does FREITAG also have sleeves and accessories for the iPhone® 6/6 Plus in its range?
If you have an iPhone® 6 we can recommend the F371 POUCH for Smartphones M. This is ideal for the smaller of the new iPhones. We are also currently in the process of making a larger Pouch L which will for example be suitable for the iPhone® 6 Plus. Our famous sleeves will also be available for both models. The three products mentioned will probably come onto the market at the end of November.
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What is F-ABRIC?
F-ABRIC is the new material developed by FREITAG: textiles from bast fibers (flax and hemp) and modal, which we have produced in Europe using a minimum of resources. They are durable and completely biodegradable.
Twenty years after Daniel and Markus Freitag reincarnated the first used truck tarps in the form of messenger bags, FREITAG is reviving a new, self developed material from forgotten fibers. The first products have now reached the stores.
By the way, bast is the name given to fibers produced from flax or hemp. Flax and linen are the same thing, just in different forms.
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Why did you decide to do this?
FREITAG is a production company. Many of our 160 employees are occupied with making bags day in and day out. They need tough, comfortable and well-fitting clothing that ideally can also be worn when they go out to have a beer after work.
We couldn’t find anything for our F-Crew on the market that met our requirements in terms of durability and social & ecological production methods. So, we set off on an odyssey and returned with the new materiality, F-ABRIC.
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Where is F-ABRIC available?
Our Store Locator always shows you exactly where F-ABRIC is already available. Since we have the textiles and all the other materials produced especially for us, it takes many months for the finished product to be ready. An initial production order supplies us with a very limited quantity of products.
To sum it up: We have 20 years of experience with unique products. Textiles, however, are something new for us. We believe you should be able to try on the clothing before buying it, which is why the products are not yet available in our Online Store.
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What kind of products are available? Are you also making textile bags?
Just because we develop textiles doesn’t mean that we now only make clothing. No sirree. FREITAG is and remains a bag manufacturer. We view the new materiality as a starting point for manufacturing all sorts of different products. Our original goal, to produce tough workwear for the F-Crew, has been achieved. To begin with, there is a pair of pants and different shirts for sale. We also have the first bag ready, the CONCEPT BAG made of F-ABRIC and truck tarps. Our new raw material definitely gives us scope for development.
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How does F-ABRIC fit in with used truck tarps?
FREITAG is committed to the intelligent and sustainable use of materials. For more than 20 years, we have been taking used truck tarps and reincarnating them as bags. In other words, FREITAG is rooted in the belief that everything deserves a second chance at life, even something that is usually viewed as garbage.
Based on this principle, it has always been clear that if a new material were developed at FREITAG, the cycle would be given center stage. Consequently, we have developed a material that is completely biodegradable.
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What is a closed biological cycle?
Our product philosophy follows nature’s never-ending cycle: The F abric cloth is made from 100% natural fibers and thus is 100% compostable. F-abric products don’t leave anything behind that wasn’t already part of the natural cycle. Accordingly, we only use European fibers and manufacture the products in Europe as well.
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Are the raw materials organic or certified in some way?
Our materials are tested according to Oeko Tex® Standard 100 / Product Class I and are thus recommended for babies and toddlers, too. The plants used for our raw materials are very hardy. They are not certified organic but are guaranteed non-GMO.
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But you dye your textiles, don't you? Isn't that toxic?
We use a minimum amount of chemicals during manufacturing, which is why we don’t bleach the materials. And we use reactive colors for dyeing. The finished product is tested according to the Oeko Tex® Standard 100 / Product Class I for babies and toddlers.
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Aren't there already products like this on the market?
We couldn’t find well-fitting, tough clothing made of European grown and –produced raw materials anywhere that was also 100% compostable. The raw materials and manufacturing techniques are not new, but the conscientious commitment and combination is unique.
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What is the difference between F-ABRIC and cotton when it is worn?
Bast fibers can absorb a great deal of moisture. You sweat less when wearing F-ABRIC, it doesn’t stick to your skin as much and it is odor neutral (which is why it takes longer to dry). Our material possesses excellent thermo-regulating qualities, which means you are never too hot or too cold when wearing it. Bast fibers are longer and more irregular than, for example, cotton or polyester. When trying on F ABRIC or wearing it for the first time, it may feel somewhat rougher than other materials. However, based on exhaustive test runs, we are now convinced that you will soon be addicted to its feel on your skin.
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But doesn't linen lose its shape?
Manufacturing our Broken Twill in a very dense and unusual weave for linen makes it very tough. We have found the right mix of linen combined with hemp and modal for all of our textiles. The material changes when you wear it – it breathes and adapts to the wearer. All of the pieces of clothing become looser when worn. That’s why our clothes feel a bit stiff when you first try them on. Our advice is to buy FREITAG clothes in a size that feels slightly tight, as they will then become very comfortable when you wear them. Our materials also age differently than normal denim cloth – a process that we are very pleased with. And our natural fibers can be washed at just 86 degrees F – they don’t need it any hotter. As a bonus, all of the materials have been prewashed and preshrunk to minimize shrinking during the first wash.
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Why choose compostable instead of something that simply lasts forever?
Of course, we want F-ABRIC products to be worn as long as possible. However, it’s comforting to know that thanks to our compostable textiles, all of the resources used will eventually be part of a cycle once again. Plus, when material is worn, particles of it rub off and enter our airways, so the more natural the better. And with clothes, there is the added fact that natural materials that are right up against your skin feel better.
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FREITAG Online Store

What payment methods do you accept?
Visa, Mastercard, American Express, Postcard (CH only), Paypal, Sofort, wire transfer
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Why haven’t I received a confirmation for my order?

There are two reasons either you have entered an invalid email address or your order has not been placed properly. You can get in touch with FREITAG by using the contact form. Please also check your spam folder.
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Do you sell gift vouchers, online?
With our new website, the vouchers are still on the waiting list. They will be available soon again.
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