R523 HOFFMANN is our new Good Business Bag. For the image campaign, we did not want just a good-looking model to wear the bag – so we looked for real business people.
Our new, zippered F553 LOU really can hold 3.5 liters – we verified this ourselves with rainwater and mud at yet another festival washout.
Now it's your turn – the new F553 LOU also wants to help you through this summer’s storms of passion, mudslinging, brainstorms, all-nighters and festival benders.
At FREITAG we don’t just want things well and good – we want them honest and real. After all, F-ABRIC is still workwear, even when it’s worn by models. For our photo shoots, we always look for interesting locations and sometimes source our models from the F-actory and other friendly places, rather than just from agency catalogs.