Michaela Gielgens thinks and acts sustainably. We visited her in Regensburg where she owns her shop Ludwig3.

Tell us about yourself.
I'm an enthusiastic retailer. And a big animal rights activist too.

Digital oder analog?

Do you iron your own clothes?
No. Clothes that you have to iron aren't worth it. Ironing is pointless!

What's playing over the sound system in your shop?
World and lounge music – it has to be relaxing. Music is not supposed to be distracting; it's there to entertain.

France, Italy or Poland?

It's the perfect addition to the products in my store – sustainability is a common theme here. And because it's by FREITAG.

Why are your customers interested in F-ABRIC?
Because it's something completely new by FREITAG. My customers love the brand.

What else would you like to see from F-ABRIC?
Women's trousers.

Do you have a compost bin?
We have a manure heap on our farm.

Apart from your shop, what else is worth seeing in Regensburg?
Bürsten Manufaktur Ernst, a brushmaker, Café Anna and Wurstkuchl , a historic sausage kitchen.

What is your favorite thing at your store (apart from F-ABRIC)?
«Friendly Hunting».

Where should customers stop off on their way to your shop?

Which place serves the best lunch in your city?
«Tizziano or Kneitinger».

A big thanks to Ingo Foertsch for the photos!