THINK AND ACT IN (BI)CYCLES

Following the opening of the store in Rotterdam two years ago, the Zurich bag manufacturers are venturing further into the lowlands with a new outlet in Amsterdam. Here, everything revolves around recycled bags and recyclable forms of transport. Management of the store is in the capable hands of German lifestyle goods specialists Selekteur.

More than 25 years ago, founders Daniel and Markus Freitag made their first messenger bag from used truck tarps for their daily bike ride to work. So cycling and FREITAG bags have always somehow belonged together. And there’s hardly any other city where you can get around by bike as easily as in Amsterdam. That's why the new store not only sells bags but also hires out bicycles.

The new location for FREITAG’s unique models is located in the middle of the individualistic "9 Straatjes" at the heart of Amsterdam’s canal network. But it’s not only the approximately 1000 bags and 1200 accessories in the 70-sq.m store that are made of recycled materials. The same thing applies to the six cycles available for hire from Roetz Bikes. Instead of truck tarps, the partner gives rickety old two-wheelers a second life by pimping them up as city runabouts. Apart from a Roetz bike, visitors can also rent a bike bag and take it for a test ride. And to find out more about the meaning of cycles as well as giving their own circulation a boost, visitors are welcome to operate the store’s bike cinema themselves by using their own muscle power. Or, as a less sweat-inducing option, check out the interactive visualization of the FREITAG production process.

Or, as a less sweat-inducing option, check out the FREITAG production process as visualized on a truck tarpaulin.