Media Overview

F261 MAURICE & F262 JULIEN

Please mention the Photo Credit: Oliver Nanzig

THE TOTE-PACKS

Tote bags with long handles have always been simple and elegant. However, they can also be quite dangerous – you may have heard the story of a friend that tried to cycle home after a few beers with their tote bag dangling from the handlebars. It’s not a happy ending. But there’s a silver lining to everything and in this case, it’s the fact that accidents and emergencies seem to bring out the best in FREITAG bag inventors. All it took was the simple addition of a carabiner strap to catapult the classic tote bag, unchanged for decades, to a new level of functionality: F261 MAURICE & F262 JULIEN can be worn as a backpack for safe cycling, wild gesturing and boisterous hugging.

F261 MAURICE & F262 JULIEN The new recycled truck tarp tote bags with simple inner pocket and strap that transform the bag into a backpack.

  • A revolutionary global innovation: slip the right arm through both handles, the left arm through the additional strap and presto – the tote is now a backpack.
  • When used as a tote bag, the strap can be tucked in and clipped to the bag pocket. Alternatively, it can be attached to keys, purses or even a chihuahua to keep them safe.


F261 MAURICE
The compact tote with simple inner pocket and strap that transform the bag into a backpack.

Technical Information
Launch: June 18, 2015
Design: Freitag Bros., 2015
Dimensions: 320 × 360 × 85 mm , 12.6 × 14.2 × 3.3 inch (l × w × h)
Volume: 13 liters 
Price: CHF 120.– / EUR 98.– /  GBP 86.– / USD 130.– excl. TAX

Available at all FREITAG Stores, selected resellers, and at freitag.ch.
 

F262 JULIEN
The medium-sized tote with simple inner pocket and strap that transform the bag into a backpack.

Technical Information
Launch: June 18, 2015
Design: Freitag Bros., 2015
Dimensions: 370 × 420 × 110 mm , 14.6 × 16.5 × 4.3 inch (l × w × h) 
Volume: 22 liters
Price: CHF 140.– / EUR 120.– /  GBP 98.– / USD 150.– excl. TAX

Available at all FREITAG Stores, selected resellers, and at freitag.ch.

HOW-TO MOVIE

Animation by tinygiant.ch
Sound composed by NŒRD