Animation film artists tell the story of FREITAG – From Truck Till Bag – in completely different ways, with different plots, in different styles and with a different agenda.

And because we did not tell them what to do, it will be interesting to learn how they see what we do. At least that was our intention.

We’ve been telling the same story since 1993, and it just never gets old. What we do at FREITAG is pretty straightforward: Bags, accessories and workwear that’s functional, robust and stylish (we hope). To tell the story of how we do it is more challenging ...

We only made one requirement of our TARP BLANCHE artists: tell this HOW. These are their interpretations:


Burcu and Geoffrey are a Paris-based directing duo. While Burcu Sanku is passionate about illustration and design, Geoffrey Godet is the 3D animation pro of the team. They’re not only partners in crime when it comes to creating detailed animations with a graphical look, but also in life.
Interview and making-of


Victoria Jardine and Ines Pagniez are a Stuttgart- and London-based animation collective. They first met at secondary school in France with braces on their teeth and Doc Martens on their feet. Then, a few years later, they both studied animation direction at SUPINFOCOM. And they are the very first artists whose “about” segment we simply copied and pasted because it’s so cute. More cuteness to follow.
Interview and making-of

Big Buddy Blue by Team Tumult

Beni and Frederic are part of the Swiss creative collective Team Tumult. Both Beni and Frederic studied animation at the Lucerne University of Applied Sciences and Arts. With Frederic’s skills in illustration and sound design and Beni’s experience on the animation and production side, they sound like a dream team.
Interview and making-of


Gabriel Agustin Freire studied at the Instituto de Artes Cinematograficas de Avellaneda (IDAC), in Argentina. He has been working as an illustrator, animator and producer for animation studios all around the world. Nowadays his work as a producer for tv channels is broadcasted in 70 countries.
Interview and making-of

TRUCKIN' by Neil Stubbings

Neil Stubbings is an award-winning Swiss/British motion director living in Zurich. A real pioneer in our little country, co-founder of the motion design shops LeMob and Pulk and still going strong. Neil shoots from an incredibly wide arsenal of characters and styles.
Interview and making-of