Our new multipurpose drawstring bag is named F610 CINNAMON and brings together the best of two bag and material worlds. It’s a simple, light-weight expandable backpack, but also one-of-a-kind and rugged like other FREITAG shopping and carrier bags. Carry it on your back on the way there, and in your hand on the way back. This special PETedition comes with a dog or a cat included on the leash.
I’d been considering combining tarp with technical fabric ever since applying for a job at FREITAG. Shortly after it began, I took over a project that aimed to combine tarp with fabric made from recycled PET – not just as an inner lining, but on the outside of the bag as well.
These bags would meld an active lifestyle with an after-work vibe. The combination of fabric and tarp would create a sense of ease and a feeling of weightlessness in everyday life, which would then shape our product development and communication.
Today, I’m a FREITAG Category Manager and the story is drawing to a close.
FROM TRUCK AND PET TILL BAG
A key – and highly time-consuming – part of the project was the hunt for materials that would combine harmoniously with our individual truck tarps and uphold our principles of upcycling and functionality. After a lot of research and a whole raft of tests, we found our material:
A PFC-free fabric our partner We aRe SpinDye®, made from 100% recycled PET.
This fabric is dyed during spinning using the spinneret technique, which requires far less water, chemicals and energy than the conventional piece dyeing process.
«Ease and a feeling of weightlessness in everyday life shaped the product development and communication.»
Intensive rounds of real-life testing and feedback from urban individuals drove the development of the models and their functions.
The result is new bags that reinvent sport, spontaneous shopping trips, strolls through the city and other standard urban situations, while always keeping the spotlight on our most important identifying characteristic – their individuality.